Sky Gold & Diamonds, one of India’s leading gold jewellery manufacturers, has joined hands with Senco Gold & Diamonds — a leading pan-India jewellery retailer with over 85 years of legacy and 186+ showrooms — to introduce a new 9kt gold jewellery range.
As an established customer of Sky Gold & Diamonds, Senco Gold & Diamonds will now collaborate on designing and supplying exclusive 9kt gold collections. The partnership aims to meet the growing demand for affordable, lightweight, and contemporary jewellery in India, expanding both companies’ reach to a broader customer base.
Mr. Darshan Chauhan, Director and Chief Growth Officer at Sky Gold & Diamonds, said: “9kt jewellery resonates strongly with Gen Z due to its stylish, modern appeal and alignment with fast fashion trends. It helps us tap into a wider market, including first-time gold buyers, and strengthens our journey toward becoming a trusted global jewellery brand.”
Mr. Suvankar Sen, Managing Director and CEO of Senco Gold & Diamonds, added: “With gold prices at elevated levels, our new 9kt designs provide more accessible options for customers. This collaboration enables us to better serve the younger generation and the growing affordable jewellery segment while staying true to our promise of style, trust, and innovation.”
The collaboration allows both brands to combine their strengths in design, craftsmanship, and market presence to deliver high-quality, value-driven, and trend-focused jewellery to India’s evolving consumer base.